MEOVV released the video for “BURNING UP” on 14 October 2025 through THEBLACKLABEL’s own YouTube channel. The group debuted in 2024 and consists of Sooin, Gawon, Anna, Narin and Ella.

Under three minutes is now the norm

This one runs 2 minutes 56 seconds, and that is no longer unusual. Korean pop singles have been shortening for a decade, and a growing number of title tracks now land under three minutes. The reasons are structural rather than artistic: streaming royalties are counted per play rather than per minute, short-form platforms reward material that can be cut into fifteen-second fragments, and Korean music shows run tight broadcast slots that longer songs have to be trimmed for anyway. Writing short from the start removes a step. A group at this stage of its career has every reason to build for those channels.

About this release

“BURNING UP” is a digital single from MEOVV, published on the THEBLACKLABEL channel. The official description carries only the title, two opening lines and the release hashtags — no producer or songwriter credits were listed. THEBLACKLABEL is credited as the label. The group’s name is written 미야오 in Korean, a rendering of a cat’s meow.

Watching from outside Korea

Label channels like this one usually post the video, a performance version and occasionally a dance practice over the following weeks. Subscribing to THEBLACKLABEL rather than searching by song title is the simpler way to catch those as they appear.

→ Every MEOVV video on Oseyo Korea

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