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  • ifeye (이프아이) 　
    ifeye released the music video for ‘loverfory’ on the act’s own YouTube channel, ifeye 이프아이. The upload carries no distributor branding, and the copyright line names the artist rather than a label. 이프아이 shows where the name splits Written in Hangul the name is 이프아이, and that spelling does something the Latin form cannot. Korean has no silent letters and no ambiguous vowels, so a transliteration has to commit to one reading. 이프 is how Korean writes “if”; 아이 covers “eye”. The Hangul therefore tells a Korean reader exactly where the seam falls — if plus eye, not i-feye. Korean acts with English-looking names routinely register a Hangul form alongside the roman one for precisely this reason: it fixes the pronunciation for radio reads, for captions and for search. About this release ‘loverfory’ was published on 25 September 2026 (KST) on ifeye’s own channel. The official description is minimal: a line reading RAHEE Official, a short Korean line, and the tags #ifeye, #이프아이 and #loverboy. No producer, featured artist or parent album is credited, and the copyright line reads ifeye 이프아이 rather than an agency name. Watching from outside Korea A channel run by the artist rather than a distributor often ships without a professional subtitle track, so English captions may not be available. If you want to follow the act, search 이프아이 as well as ifeye — Korean listings are indexed under the Hangul spelling. Artistifeye Channelifeye 이프아이 Published25 September 2026 (KST) Runtime3 min 12 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-25　K-POP
  • NewKin(뉴킨) 　
    NewKin’s ‘echo’ is the group’s first release, published on their own YouTube channel on 11 September 2026. It arrives as the lead track of a project single titled [LOG IN: ERROR]. A hashtag that numbers the stage, not the song The description ends with #NewKin_STAGE1. Korean labels increasingly tag a debut cycle with a stage or chapter number rather than a track count, and the number belongs to the storyline rather than the discography — a listener is meant to read it as the first instalment of something with more to come. It is a soft promise: it commits the group to a follow-up without committing the agency to a release date, a format or even a fixed line-up. Watch whether STAGE2 turns up; with new groups, the tag sometimes quietly disappears instead. About this release ‘echo’ is the title track of [LOG IN: ERROR], billed in the official description as NewKin’s 1st Project Single. The video went up on 11 September 2026 on the group’s own channel, with the copyright line reading simply NewKin. Yujin Lee is credited as producer. The group lists an official Instagram, @newkin.official, as its contact point. Watching from outside Korea With a brand-new act there is no back catalogue to work through, so the channel itself is the archive. Subscribing early is the simplest way to catch whatever STAGE2 turns out to be, since smaller groups rarely announce through the international press. ArtistNewKin ReleaseLOG IN: ERROR ChannelNewKin Published11 September 2026 (KST) Runtime2 min 45 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • LIGHTSUM (ライトサム) -「どうして (Doshite)」Official Music Video 　
    LIGHTSUM, the Cube Entertainment girl group who debuted in 2021, have released the music video for 「どうして (Doshite)」, a Japanese-language track from the mini album 『Re:idol』. It went up on the group’s own YouTube channel rather than a distributor’s. Re: at the front of a Japanese title comes from email Japanese releases have long put Re: in front of a single word — Re:birth, Re:start, and here Re:idol. The prefix is read as the reply header on an email, the tag that marks a message sent back in response, and it drifted into Japanese pop culture as shorthand for doing something again or returning to it. Anime, games and record titles have used it for years, so audiences there parse it without thinking. It is a Japanese-market convention rather than a Korean one, which itself tells you who a record titled this way is aimed at. About this release 「どうして (Doshite)」 is the official music video for a track from LIGHTSUM’s mini album 『Re:idol』, published on 23 September 2026. The official description carries no producer or songwriting credits and lists no featured artist — only streaming and purchase links, plus the group’s official accounts. The copyright line reads simply as LIGHTSUM. Watching from outside Korea The group runs two separate X accounts, cube_lightsum for general activity and LIGHTSUM_JP for Japan. Japanese-market releases are often announced only on the latter, and streaming availability can differ by country, so it is worth following both if you want the full schedule. ArtistLIGHTSUM -「どうして 」Official Music Video ReleaseRe:idol — mini album ChannelLIGHTSUM Published23 September 2026 (KST) Runtime4 min 10 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • [MV] 에이퓨처 (AFuture) - LAST PARTY 　
    에이퓨처 (AFuture) released “LAST PARTY” on 21 September 2026 through OGAM Entertainment. The song arrives as part of a numbered series the label calls 4X4 PROJECT, with this instalment listed as 4X4 PROJECT 5. A numbered project album is a slot, not an album When a Korean label titles a release 4X4 PROJECT 5, the number is doing administrative work. A project series is an ongoing container the label opens once and then fills at intervals, so each entry is registered under the series name with an index rather than under a title of its own. The practical effect is that an artist can put out a single song without spending a discography milestone on it — no debut single, no first mini album, none of the counting that Korean fans track closely. It also means the series can host different acts from the same roster, and that releases appear when a slot is ready rather than on a promotional schedule. About this release “LAST PARTY” is credited to 에이퓨처 (AFuture) on the album 4X4 PROJECT 5, published 21 September 2026 on the OGAM Entertainment channel, which also holds the copyright line. The official description is brief: artist, album, release date, and the hashtags 에이퓨처, LASTPARTY and 댄스. No featured artist, producer or songwriter credits were listed. Watching from outside Korea Searching 에이퓨처 in Korean will usually return more than the romanised AFuture, since smaller agencies register their artists under the Hangul name first. Looking up 4X4 PROJECT as a series is the quickest way to find the other entries. Artist에이퓨처 ChannelOGAM Entertainment Published21 September 2026 (KST) Runtime2 min 51 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • YOUHA - Pink Dress (Official Music Video) 　
    YOUHA released the music video for “Pink Dress” on her own YouTube channel on 21 September 2026. It is a three-minute single video, directed by 1beluga, uploaded under her own name rather than a label channel. A Korean artist signed to an American label The description asks viewers to follow both YOUHA and 88rising, which places her outside the usual Korean arrangement. 88rising is a Los Angeles–based label and media company built around Asian and Asian–diaspora artists, and it signs musicians individually rather than developing them through a trainee system. For a Korean singer that means no agency-run debut cycle, no fixed promotional calendar and no label-group channel handling uploads. Releases come out when the artist and label agree they are ready, and the artist’s own channel becomes the primary point of contact. It is a route a small but growing number of Korean acts now take instead of domestic agency signings. About this release “Pink Dress” arrives as a single, published on 21 September 2026 on the YOUHA 유하 channel, which also holds the copyright line for the video. The official music video was directed by 1beluga, credited as Choi Ji Hwan. The description carries follow links for YOUHA and 88rising, and withholds the lyrics on copyright grounds. Watching from outside Korea Because the video sits on the artist’s own channel rather than a distributor’s, subscribing there is the reliable way to catch the next release. Search results for her name will return both YOUHA and 유하, so either spelling works. ArtistYOUHA Releasepasado ChannelYOUHA 유하 Published21 September 2026 (KST) Runtime3 min 01 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • ENHYPEN (엔하이픈) 　
    ENHYPEN released ‘Checkmate’ on 12 September 2026, with an official video on the HYBE LABELS channel. The song is presented under the banner THE SIN : BLISS, the phrase BELIFT LAB has attached to this stage of the group’s work. 특전, the extra that decides where Koreans buy an album A Korean physical album rarely arrives on its own. Sellers attach a 특전 — a bonus item such as a photocard, poster or printed slip — and the item differs from shop to shop, so buyers pick a seller rather than simply a price. Labels plan this: the same ENHYPEN album ordered through different storefronts comes with different extras, and the extras are traded and resold long afterwards. The text under this video points at one such listing, with a 특전 tied to ordering through that particular route. About this release ‘Checkmate’ was published on 12 September 2026 and is framed by the line “Welcome to THE SIN : BLISS”. The official description credits Kim Taeho as executive producer and Song Taejong as director, and carries the copyright of BELIFT LAB, the HYBE label ENHYPEN have been signed to since their debut. Watching from outside Korea The video plays worldwide, but the shopping icon mentioned in the description does not appear in every country or in every app version. If you cannot see it, the same albums are listed directly through the shop the description sends you to, with international shipping. ArtistENHYPEN Releaseⓒ BELIFT LAB Inc. All Rights Reserved ChannelHYBE LABELS Published12 September 2026 (KST) Runtime3 min 11 sec → Every ENHYPEN video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • [MV] IEOKIT (이어킷) - 【CONNECT】| Official Music Video 　
    IEOKIT (이어킷) released the music video for 【CONNECT】 on 2 September 2026, sharing its name with the group’s first single album. The official description credits four members: ion, yujin, jaeyoun and romy. “1st single album” is not a contradiction here The description calls 【CONNECT】 a first single album, which reads oddly in English and does not in Korean. 싱글 앨범 is a format in its own right: a short record, commonly one to three tracks, issued as a numbered entry in the artist’s catalogue and often pressed physically with a photobook and inserts. Singles, mini albums and full albums are counted as separate sequences, so an act can be on its third single album and still have no full-length release. Numbering the first one is a statement that more are planned. About this release 【CONNECT】 is IEOKIT’s first single album, with the video published on 2 September 2026 through the group’s own channel, 이어킷 ieokit. jaeyoun — one of the four members — is credited as producer. Lyrics are credited to YS2N (TAKE A CHANCE), who also composed alongside Future Hyeongki. The copyright line names the group itself. Watching from outside Korea Independent Korean releases can be awkward to follow by romanised name, since spellings vary between platforms. Searching the Hangul form 이어킷 tends to surface the group’s own uploads and streaming entries more reliably, and it is the tag the group uses itself. ArtistIEOKIT ReleaseAlbum【CONNECT】MV — 1st Channel이어킷 ieokit Published2 September 2026 (KST) Runtime2 min 59 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • 반짝 스텝 Banjjak Step - Trisha Paytas K-Pop Music Video 　
    반짝 스텝 Banjjak Step is a self-released K-pop music video, published in September 2026 and running a little over three minutes. It stars Trisha Paytas alongside Kevin Woo, the Korean-American singer who debuted with U-KISS in 2008. 반짝 is a word Korean usually says twice The first half of the title belongs to a class of words Korean leans on heavily and English barely has: 의태어, mimetic words that describe a manner rather than a sound. 반짝 is the flash of something catching the light. Most of them normally come doubled — 반짝반짝 is how the star twinkles in the Korean version of the nursery rhyme, 반짝반짝 작은 별. Used singly, as it is here, it marks one flash rather than a continuing shimmer. 스텝 is the English word “step” respelled in hangul, so the title sets a native ideophone next to a loanword. About this release The video was published on 24 September 2026 with no record label behind it — the copyright line names the channel itself. The description credits Andrew Vallentine as director and Cedric Botelho as choreographer, with A Wright, Amy L Stillwell and Danbi Kim as writers and lyricists, and A Wright and Jaime Velez producing. Rachel Kwon and Jay Heart also appear. Watching from outside Korea Hangul in a title is not a barrier: 반짝 스텝 can be pasted straight into a search box, and the romanisation is already sitting beside it. On pronunciation, the doubled j stands for a tense consonant — one clipped, hard sound rather than two. Artist반짝 스텝 Banjjak Step ReleaseTrisha Paytas K-Pop Music Video Channelblndsundoll4mj Published24 September 2026 (KST) Runtime3 min 04 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • ALLDAY PROJECT - ‘DO IT LIKE THIS’ M/V 　
    ALLDAY PROJECT released the music video for ‘DO IT LIKE THIS’ on 24 September 2026, on THEBLACKLABEL’s own YouTube channel. The song belongs to the group’s second EP, tagged in the official description as CRASH. 초동, the number a second EP gets measured by Korean releases are judged on their first week. 초동 is the trade term for the number of physical copies an album moves in the seven days from its release date, tallied by counting bodies such as Hanteo and Circle. It is not a chart position but a raw figure, and it is the number labels, reporters and fans reach for when they want a quick read on how large an act has become. A second EP is the point at which it starts to carry weight, because there is now a previous release to measure against. About this release ‘DO IT LIKE THIS’ was published on 24 September 2026 (KST) as a music video for a track from ALLDAY PROJECT’s second EP. The description lists no producer, director or featured artist — only hashtags, which carry the song title alongside CRASH, the group’s initials ADP, and 올데이프로젝트, the name written in Korean. Watching from outside Korea If you buy the EP as a physical album, note that first-week counting runs from the date a registered Korean shop logs the sale. Orders through international retailers often clear outside that window, so an overseas purchase may never appear in the figure being quoted. ArtistALLDAY PROJECT ReleaseAlbum — 2nd EP ChannelTHEBLACKLABEL Published24 September 2026 (KST) Runtime2 min 16 sec → Every ALLDAY PROJECT video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-24　K-POP
  • [MV] Mighty Mouth(마이티 마우스) _ SOJU BOMB(소주밤) (Feat. Gyeongree(경리), G.C Hammer(G.C해머)) 　
    Mighty Mouth, the hip-hop duo who debuted in 2007, have a new single called SOJU BOMB (소주밤). Gyeongree and G.C Hammer are credited as featured artists on the track. 폭탄주, the drink the title is named after A “soju bomb” is a real fixture of Korean drinking culture: a shot glass of soju dropped into a larger glass of beer. The general term is 폭탄주, literally “bomb alcohol”, and the soju-and-beer version has its own contraction, 소맥, built from 소주 and 맥주. It turns up most often at 회식, the after-work company dinner. The Korean title plays on this — 밤 is the ordinary word for night, and it is also how the English word “bomb” is written in hangul, so the title reads two ways at once. About this release SOJU BOMB is a single, published on 16 September 2026 Korean time, with the music video distributed through 1theK rather than an agency channel. Gyeongree, formerly of Nine Muses, and G.C Hammer are both listed as featured artists. The official description carries no producer, songwriter or album credits beyond the channel’s standard notice. Watching from outside Korea Distributor uploads like this one are generally available worldwide, with no regional block. If you want the duo’s earlier work, searching the Korean spelling 마이티 마우스 rather than the romanised name will surface far more of their back catalogue. ArtistMighty Mouth FeaturingGyeongree(경리 Channel1theK (원더케이) Published16 September 2026 (KST) Runtime3 min 28 sec → Every Mighty Mouth video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-23　K-POP
  • ALLDAY PROJECT - ‘TALK’ M/V 　
    ALLDAY PROJECT have released the music video for ‘TALK’, published on 21 September 2026 on THEBLACKLABEL’s YouTube channel. The song sits on the group’s second EP, the first record they have put out with a full year of activity behind them. 프로젝트 usually means the group has an end date In Korean industry usage, 프로젝트 그룹 — a project group — is a lineup assembled for a fixed run rather than an open-ended career. The survival-show winners of the past decade worked this way: a contract of a year or two, an agreed number of releases, then a scheduled disbandment, with members returning to the agencies that had lent them out. The word carries that expiry date with it. ALLDAY PROJECT keep the term in their name while operating as a standing group under THEBLACKLABEL, where it reads less as a countdown than as a description of how the label assembles people around a piece of work. About this release ‘TALK’ was published on 21 September 2026 through THEBLACKLABEL, which also holds the copyright line on the video. The song belongs to the group’s second EP; the description tags it #CRASH alongside #TALK. There is no featured artist, and the label has listed no writing or production credits on the upload — only hashtags, including the group’s Korean name, 올데이프로젝트, and the short form ADP. Watching from outside Korea THEBLACKLABEL uploads its releases to its own channel rather than routing them through a distributor, so that channel is the dependable place to catch whatever follows. When searching later, 올데이프로젝트 will surface Korean-language coverage that the romanised name tends to miss. ArtistALLDAY PROJECT ReleaseAlbum — 2nd EP ChannelTHEBLACKLABEL Published21 September 2026 (KST) Runtime3 min 04 sec → Every ALLDAY PROJECT video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-21　K-POP
  • IU 　
    IU has posted a live clip of 이 별로부터 (Unknown Planet) to 이지금 [IU Official], the YouTube channel that carries her own releases. The “Live Clip” tag marks the upload as a performance recording rather than a scripted music video. 이별 and 이 별 — one space, two words Korean is written with spaces between words, and the space in this title is doing real work. 이별 (ibyeol) is a single noun meaning parting or separation. 이 별, with the gap, is two words: the demonstrative 이, meaning this, followed by 별, star or planet. The title keeps the gap, and the official English rendering — Unknown Planet — follows the planet reading rather than the parting one. Close the gap and the identical letters say something else entirely. The hashtag in the description, #이별로부터, is unspaced, because Korean hashtags never carry spaces. About this release This is a live clip of 이 별로부터 (Unknown Planet), published on 17 September 2026 on 이지금 [IU Official], which also holds the copyright line. EDAM Entertainment, IU’s agency, appears among the video’s keywords. The official description lists no producer, no featured artist and no credits — only the title and three hashtags. Watching from outside Korea If you go looking for this song, copy the Korean title exactly as written, with the space: 이 별로부터. Typed as one word it becomes a different noun, and Korean search results will drift towards unrelated songs about parting. ArtistIU Channel이지금 [IU Official] Published17 September 2026 (KST) Runtime4 min 00 sec → Every IU video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-19　K-POP
  • ROSÉ - new trick (OFFICIAL MUSIC VIDEO) 　
    ROSÉ released the official music video for “new trick” on 18 September 2026, posted to her own artist channel rather than a label one. The clip was directed by Dave Meyers, the American director behind videos for a long list of pop and hip-hop acts. She was found at an audition in Sydney Korean agencies do not wait for singers to come to Seoul. They run audition tours through cities with large Korean-diaspora populations — Sydney, Melbourne, Los Angeles, Vancouver, Tokyo — renting a hall for a weekend and hearing hundreds of applicants in a day. ROSÉ, born in Auckland and raised in Melbourne, went to one of these in Sydney in 2012 and placed first. She moved to Seoul as a trainee shortly afterwards and debuted with BLACKPINK in 2016. It is a standard recruitment route, and it is why a sizeable share of Korean idols grew up speaking English at home. About this release “new trick” was published on 18 September 2026 as an official music video on ROSÉ’s channel, with the copyright line carrying her name rather than an agency’s. The official description credits direction to Dave Meyers and tags the upload #ShotoniPhone18Pro, indicating the shoot used Apple’s camera phone rather than conventional film equipment. No parent album is listed with the upload. Watching from outside Korea The title is an ordinary English phrase, so searching it alone will bury you in unrelated results — pair it with the artist name. Because the video sits on a personal channel rather than a distributor’s, it is generally free of the regional blocks that affect some Korean uploads. ArtistROSÉ ChannelROSÉ Published18 September 2026 (KST) Runtime3 min 01 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-19　K-POP
  • LE SSERAFIM (르세라핌) 　
    “Made My Night” shares its name with LE SSERAFIM’s second single album, and the video went up on the HYBE LABELS channel the day before the release itself. It was made in cooperation with Blizzard Entertainment, whose Overwatch is named in the title. The group name is an anagram The name is a puzzle rather than a word. LE SSERAFIM is an anagram of IM FEARLESS — the same letters, reordered — and the group made the connection explicit by titling its 2022 debut song “FEARLESS”. In Korean the name is written 르세라핌, a transcription of the sound rather than a translation, so the hidden phrase exists only in the Latin alphabet. That split is worth knowing when you read Korean coverage: domestic fans say the name as a sequence of syllables, while the sentence buried inside it is visible only to readers of the roman spelling. About this release “Made My Night” is the group’s second single album. The video was published on 10 September 2026 (KST), with the album itself dated 11 September at 1pm KST. Credits list Gabriel Cho as creative director, Soyeon Park as performance director and direction by HATTRICK, with 3D animation by Massive Assembly. SOURCE MUSIC manufactured it in cooperation with Blizzard Entertainment. Watching from outside Korea The description links to pre-save and pre-order pages rather than to a finished streaming release, so what you find there depends on when you click and which country your account sits in. Physical single albums are sold internationally through the agency’s own store. ArtistLE SSERAFIM ReleaseMade My Night — 2nd ChannelHYBE LABELS Published10 September 2026 (KST) Runtime2 min 47 sec → Every LE SSERAFIM video on Oseyo Korea More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-13　K-POP
  • IU Dear my crazy soulmate 　
    IU has released a digital single titled 이 별로부터, and Dear my crazy soulmate is the song in this video. It sits on her own channel, 이지금 [IU Official], rather than a label-group hub. 이지금 typed on an English keyboard is dlwlrma Her channel is named 이지금 and her social handle is dlwlrma. The two are the same thing. A Korean keyboard maps Hangul letters onto the same physical keys as the Latin alphabet, so anyone who forgets to switch input modes produces a run of nonsense roman letters. Type 이지금 — ㅇ, ㅣ, ㅈ, ㅣ, ㄱ, ㅡ, ㅁ — while the keyboard is still in English and you get d, l, w, l, r, m, a. Koreans call that slip 한영타. IU kept hers and made it a name; it turns up again in this video’s keywords. About this release 이 별로부터 is a digital single, published 10 September 2026 at 18:00 KST. IU wrote the lyrics, credited under her Korean name 아이유; the music is credited to Maia Wright, Amanda Cy, Hannes Roovers and Isac Hördegård, with arrangement by Medium. The official description closes with a dedication line, 유인나에게, and the tag #UnknownPlanet. Watching from outside Korea The video is posted on the artist’s own channel and carries no regional block, so nothing extra is needed to watch it. If you go looking for her elsewhere, dlwlrma is the handle to search — both IU and 아이유 return crowded, unrelated results. ArtistIU Release이 별로부터 — digital single Channel이지금 [IU Official] Published10 September 2026 (KST) Runtime3 min 31 sec More from Oseyo Korea — K-POP · Korean Food · Travel in Korea
    kpoplover　2026-09-10　K-POP