TWS released the video for “OVERDRIVE” through the HYBE LABELS channel on 13 October 2025. The group is signed to PLEDIS Entertainment, and the clip was directed by Yuji Shin of the production house OBVIOUS.

The agency that already had a boy group

PLEDIS Entertainment is not a new company. It was founded in 2007 and spent years building SEVENTEEN into one of the largest acts in Korean pop before TWS debuted in 2024. That matters commercially: an agency launching a second boy group has to place it in a market where its own older group already occupies the shelf. Korean agencies usually manage this by separating the concepts, the target age, and the release calendar, so the two acts compete for attention with the rest of the industry rather than with each other.

About this release

The official description is unusually thin: it credits HAN SUNGSOO as producer and lists the hashtags #TWS, #투어스, #247WithUs and #play_hard. No album or single title is given beyond the song itself. The video went up on HYBE LABELS, the shared channel that carries releases from every label inside the HYBE group, rather than a channel belonging to PLEDIS alone.

Watching from outside Korea

247WithUs is the fandom name, so it is the tag to follow for official posts. Because HYBE LABELS hosts many artists, subscribing gets you everything from the group of labels; the TWS channel is the narrower feed if you want only this act.

→ Every TWS video on Oseyo Korea

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