NiziU released the video for “Dear･･･” on 13 March 2026 through their official channel, alongside the digital release of their second EP. The upload comes from a group built in Japan by a Korean agency, which is where the interesting part sits.

A Korean agency running a Japanese subsidiary

The copyright line reads JYP Entertainment Japan, not JYP Entertainment. Korean agencies that work seriously in Japan tend to set up a local corporate entity rather than exporting from Seoul, because Japanese music distribution, television booking and merchandise licensing all run through domestic structures that favour a registered local company. NiziU were formed through a joint project between JYP and Sony Music, and the release credits reflect that split — a Korean-owned label handling the group, a Japanese major handling distribution. It is a template several Korean companies have since copied.

About this release

“Dear･･･” comes from NiziU’s second EP, GOOD GIRL BUT NOT FOR YOU. The official description marks the music video and digital release together at midnight JST on Friday 13 March 2026. Copyright is held by JYP Entertainment Japan and Sony Music Labels Inc. No producer or featured artist is listed in the description.

Watching from outside Korea

Release times here are given in JST rather than KST, which is worth noting if you follow Korean acts and expect Seoul timing. The two zones happen to match, so a midnight Japanese release lands at midnight in Korea as well.

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