츄 (CHUU) released “RULE” on 2 July 2026, a single featuring the singer 헤이즈 (Heize). The official description calls it an indie pop track about walking by your own rules rather than other people’s.

Why a K-pop single runs under three minutes

At 2 minutes 49 seconds, this sits near the current Korean average, and that is deliberate. Streaming royalties in Korea count a play once a listener passes roughly one minute, so a shorter song earns the same per play while fitting more plays into an hour. Songwriters have responded by cutting long intros, trimming second verses and moving the chorus forward. Broadcast music shows also cap performances at around three minutes, meaning the released version and the televised version can be nearly identical — a convenience for a soloist promoting alone.

About this release

“RULE” is the title track of the single of the same name, published to the Dreamus Music channel on 2 July 2026. The credited feature is 헤이즈 (Heize), a Korean singer and rapper with a long solo catalogue of her own. The description describes the arrangement as built around string playing over a rhythmic beat.

Watching from outside Korea

The video carries no official English subtitles, so the sung Korean will pass without translation. YouTube’s auto-generated captions handle Korean poorly on music tracks; searching the romanised title alongside the artist name usually turns up fan translations instead.

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