KISS OF LIFE (키스오브라이프) have a new clip out for “WHAT!”, posted as a Special Video on the 1theK channel on 19 August 2026. It is one of several pieces of video content that tend to arrive around a Korean single rather than the only one.

The promotion period has a name

Korean groups do not promote a song continuously through the year. A release opens a 활동 (hwaldong), literally “activities” — a defined working stretch, often two to four weeks, in which the group performs on the weekly televised music shows, takes radio and variety bookings, and releases supplementary video content on a near-daily schedule. When the window closes the group goes quiet, sometimes for months, while the next record is built. Agencies slot tours, solo projects and endorsement work into those gaps, and fans read the calendar accordingly. Clips issued alongside a single belong to that schedule.

About this release

The board lists this as a Special Video for “WHAT!”, published on 19 August 2026 through 1theK, the channel distributing it. No parent album or EP title is given in the listing, and the accompanying description carries only the channel’s standard boilerplate, including its notice that views registered there count towards music-show rankings. No featured artist or production credits are listed.

Watching from outside Korea

Korean-language coverage files this group under 키스오브라이프 rather than the English name, so that spelling is the better search term for local articles and show listings. If you want the rest of the material tied to this single, look within the few weeks either side of this date.

→ Every KISS OF LIFE (키스오브라이프) video on Oseyo Korea

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