NMIXX are the group that made a policy out of putting two songs in one. Their videos are worth watching with that in mind — if a track appears to change its mind halfway through, that is the design.

What “MIXXPOP” means

JYP Entertainment launched the group in 2022 around a stated concept they called MIXXPOP: songs that switch genre, key and tempo partway through rather than repeating a chorus. Their debut single dropped from one style into another so abruptly that a large part of the audience disliked it on principle, and the group spent its early career arguing the case. The idea has since spread across the industry. It also gave them a reputation for material that is genuinely difficult to sing, which is why NMIXX live clips get watched by people who do not otherwise follow the group.

About this release

“Blue Valentine” was published on 13 October 2025 and has passed 55 million views. Three later NMIXX videos, including the Heavy Serenade campaign of 2026, are posted on this board.

Watching from outside Korea

If a K-pop song ever strikes you as structurally strange, it is often deliberate. The genre borrows arrangement ideas faster than almost any other pop market, and groups are frequently launched to test one.

→ Every NMIXX (엔믹스) video on Oseyo Korea

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