The music video for RUNWAY went up on STARSEED’Z’s own channel, with an official description that carries no credits at all — only links to a website and an official store. That store is where a good deal of a Korean group’s relationship with its audience actually runs.

응원봉 — the lightstick gets its own launch date

A 응원봉 (eungwonbong, “cheering stick”) is the official lightstick a Korean group sells to its fandom, and it is not a generic glow stick. Each group designs its own shape and top piece, so a hall full of them is identifiable at a glance in photographs. Because it works as a logo that people hold, the design is unveiled as its own dated event, announced with rendered images ahead of the pre-order window. Most current models pair over Bluetooth, letting a venue’s operators change the colour of every stick at once. For a new group, that reveal sits on the same calendar as its singles.

About this release

RUNWAY was published on 8 November 2025 KST as an official music video, on the channel carrying the group’s own name, with the copyright line reading STARSEED’Z rather than an outside distributor. The description names no producer, writer or featured artist, and does not identify a parent single, EP or album — it consists of follow links, a website and a store.

Watching from outside Korea

The store link in the description is the one worth checking from abroad: Korean official shops often ship internationally, though membership tiers and certain goods stay domestic. Subtitles, where a group supplies them, sit under the YouTube settings gear rather than in the description text.

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