This is the video for 【BLUE!】, a digital single Sunmi put out through her own YouTube channel on 26 August 2025. She has been releasing records since 2007, which places her in a particular bracket of the Korean industry — one that has a name and a set of manners attached to it.

선배 is counted from your debut, not your birthday

Korean has two words for rank within a shared field: 선배 (seonbae) for those who arrived before you, 후배 (hubae) for those who came after. In pop, the count starts at your first official release rather than your age, so a performer of twenty-five can be senior to someone of thirty-two. The etiquette is visible on broadcast days, when newer acts do the rounds of the dressing rooms to greet seniors before recording, and audible in award speeches, where thanking named 선배님 is close to standard. Sunmi’s clock started in 2007.

About this release

【BLUE!】 is a digital single — a standalone track with no album attached, published on 26 August 2025. It went up on the artist’s own channel, 선미 SUNMI, with the official description crediting ABYSS COMPANY, her agency, alongside a single streaming link. No producer or featured artist is listed in the posted credits.

Watching from outside Korea

SUNMI and 선미 are two spellings of the same artist’s name. Watch this release in the player on this page and continue exploring music in OSEYO KOREA’s K-POP section.

→ Every 선미 video on Oseyo Korea

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