BLACKPINK posted 뛰어 (JUMP) to their own YouTube channel on 11 July 2025. The title is a single Korean word, and the English in brackets is a translation the label supplied rather than a second name.

뛰어 is a conjugated verb, not a noun

Korean verbs appear in dictionaries in a neutral form ending in 다 — here, 뛰다. A title using that form would read like a dictionary entry, so the word is conjugated to 뛰어, the plain informal ending used with close friends or with someone younger. It carries no politeness marking at all, which is why it lands as an instruction. The complication is that 뛰다 covers both jumping and running, and Korean leaves the distinction to context. The bracketed JUMP is the label settling that ambiguity on behalf of everyone reading the title outside Korea.

About this release

뛰어 (JUMP) was published on 11 July 2025 on the group’s own channel, with the copyright line credited to BLACKPINK. The official description runs to the opening lines of the song and a short block of hashtags, and names no featured artist, producer or outside collaborator. BLACKPINK have been with YG Entertainment since their 2016 debut.

Watching from outside Korea

뛰어 and JUMP are the Korean and international titles for the same release. They do not identify separate versions; watch the featured video on this page.

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