This video went up on THEBLACKLABEL’s YouTube channel on 9 March 2026, credited jointly to PUBG and ALLDAY PROJECT. The official description ties it to the game’s ninth anniversary and thanks its players.

The game in the title is Korean too

Most readers outside Korea file PUBG under global gaming rather than Korean culture, but the game was built by a Korean studio — the developer then known as Bluehole, now part of Seoul-based Krafton — and entered early access in March 2017, which is the count the anniversary tag refers to. Games sit alongside music and television as one of the country’s largest cultural exports, and Korean game companies commission pop songs the way carmakers elsewhere commission advertising. A tie-up like this is two export industries paying into each other rather than a foreign brand buying in.

About this release

The available material names no album or EP. What is published is a music video for “I Don’t Bargain”, credited to PUBG and ALLDAY PROJECT, posted on 9 March 2026 by THEBLACKLABEL, which also holds the copyright line. The official description runs to two lines — a note on nine years, a thank-you to players — plus the tags #PUBG, #ALLDAYPROJECT and #STILLHEREALLDAY.

Watching from outside Korea

A brand collaboration can have a different release schedule from a regular single or album. The video presented on this page is the focus of this listing; watch it here and continue exploring music on OSEYO KOREA.

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