ILLIT’s most-watched video on this board, past 142 million views. The album it belongs to is named MAMIHLAPINATAPAI — and that word is worth the detour.

One word, one very specific feeling

Mamihlapinatapai comes from Yaghan, the language of Tierra del Fuego at the southern tip of South America, and it has circulated for years as a candidate for the most untranslatable word on earth. It describes a look exchanged between two people, each hoping the other will begin something both of them want and neither is willing to start. Naming a pop record after it is a considerable swing — and a fair description of what the group’s songs are usually about.

About this release

“It’s Me” was published on 30 April 2026 and runs 2 minutes 26. Five other ILLIT videos, including both Japanese singles, are posted on this board.

Watching from outside Korea

Korean album titles reward a search. They are chosen by people who expect a certain share of the audience to go and look the word up — and increasingly, that audience is not Korean.

→ Every ILLIT (아일릿) video on Oseyo Korea

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