This is the one the whole campaign was built around — the title track of THIS & THAT, and the video that has since passed 80 million views. If you only watch one thing from this release, it is this.

What “title track” actually means

Korean albums do not really have singles in the Western sense. They have a title track — one song chosen to represent the record, given the full-budget music video, and performed on television music shows for the three or four weeks the promotion runs. Everything else on the album is a b-side, however good it is. “This & That” is that song here, which is why it gets an M/V while the other videos from this release are labelled simply “Video.”

How the release was rolled out

The campaign ran across roughly two months: “RUN IT” arrived first in late June as a pre-release, “This & That” followed on 7 August as the title track, and companion videos for “After You” and “FARMING” came later in August. JYP Entertainment then extended the whole thing with two separate remix packages, This Remixes and That Remixes. All four videos are posted on this board if you want to follow the sequence as it actually happened.

Watching from outside Korea

80 million views in a few weeks is a useful number to keep in mind when people describe K-pop as a niche interest. Subtitles are available in the player, and the track is on every major streaming service under the album name.

→ Every Stray Kids (스트레이 키즈) video on Oseyo Korea

More from Oseyo Korea — K-POP · Korean Food · Travel in Korea