ENHYPEN released ‘Checkmate’ on 12 September 2026, with an official video on the HYBE LABELS channel. The song is presented under the banner THE SIN : BLISS, the phrase BELIFT LAB has attached to this stage of the group’s work.

특전, the extra that decides where Koreans buy an album

A Korean physical album rarely arrives on its own. Sellers attach a 특전 — a bonus item such as a photocard, poster or printed slip — and the item differs from shop to shop, so buyers pick a seller rather than simply a price. Labels plan this: the same ENHYPEN album ordered through different storefronts comes with different extras, and the extras are traded and resold long afterwards. The text under this video points at one such listing, with a 특전 tied to ordering through that particular route.

About this release

‘Checkmate’ was published on 12 September 2026 and is framed by the line “Welcome to THE SIN : BLISS”. The official description credits Kim Taeho as executive producer and Song Taejong as director, and carries the copyright of BELIFT LAB, the HYBE label ENHYPEN have been signed to since their debut.

Watching from outside Korea

The video plays worldwide, but the shopping icon mentioned in the description does not appear in every country or in every app version. If you cannot see it, the same albums are listed directly through the shop the description sends you to, with international shipping.

→ Every ENHYPEN video on Oseyo Korea

More from Oseyo Korea — K-POP · Korean Food · Travel in Korea