This is the music video for “Pretty Please” by Hearts2Hearts, the girl group SM Entertainment debuted in 2025. The song was released as part of a tie-up with the Nintendo game 『Pokémon LEGENDS Z-A』.

The game tie-up as a release strategy

The official description calls this a “tie-up collaboration” — a term borrowed from the Japanese music industry, where songs are routinely commissioned to accompany a game, drama or anime and the two products promote each other. Korean agencies have adopted the practice, and it solves a specific problem for a new group: a global franchise brings an audience that was never looking for K-pop in the first place. Someone who follows Pokémon news encounters the group without having sought it out. For a rookie act, borrowed attention of that scale is difficult to buy any other way.

About this release

“Pretty Please” comes from FOCUS, the group’s first mini album, published on the SMTOWN channel on 24 September 2025. The recording is credited to SM Entertainment. The description ties the song to 『Pokémon LEGENDS Z-A』 and directs viewers to the group’s own official YouTube channel, which is separate from the SMTOWN channel hosting this video.

Watching from outside Korea

Tie-up songs sometimes carry regional restrictions tied to the partner’s licensing, so availability can differ by country. If the video will not play where you are, the audio version on streaming services is usually cleared more widely.

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