CORTIS released the “JoyRide” music video through the HYBE LABELS channel on 20 September 2025. It is the title video from the group’s first EP, COLOR OUTSIDE THE LINES.

Why one channel carries dozens of groups

This video sits on HYBE LABELS rather than on a channel named after CORTIS. That is deliberate: a shared channel already carries millions of subscribers, so a new group’s first upload lands in front of an audience that did not have to be built from zero. YouTube’s recommendation system also treats a long-running, high-traffic channel more generously than a fresh one. The trade-off is identity — a group on a shared channel takes longer to accumulate a following that belongs to it alone, which is why most acts eventually open their own channel for behind-the-scenes and live content.

About this release

“JoyRide” comes from COLOR OUTSIDE THE LINES, CORTIS’s first EP, published on 20 September 2025 under HYBE LABELS. The video was directed by BANGJAEYEOB and produced by NOH DAYE of STUDIO NOOT. The official description carries the release hashtags #CORTIS_JoyRide and #COLOR_OUTSIDE_THE_LINES, abbreviated on the group’s promotional material as #COTL.

Watching from outside Korea

HYBE LABELS is a shared channel, while CORTIS is the group featured here. Watch the video on this page and continue exploring artists through OSEYO KOREA’s K-POP section.

→ Every CORTIS video on Oseyo Korea

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