Im Soo released “PICK” on 9 October 2025, with the music video going out through 1theK rather than a channel of the artist’s own. It is a short release, under three minutes, of the kind that now dominates Korean singles charts.

Why Korean songs keep getting shorter

A Korean pop single of the 2000s typically ran three and a half to four minutes. Many now finish closer to two and a half. The pressure comes from streaming economics: platforms count a play once a listener passes a threshold of a few tens of seconds, so a song that reaches its hook quickly and ends before attention drifts earns more completed plays per hour of listening. Short-form video reinforced it, since a track built around one repeatable section travels further. The effect is structural rather than artistic — intros trimmed, second verses shortened, outros cut entirely.

About this release

The video is titled “[MV] Im Soo(임수) _ PICK” and was published on the 1theK channel on 9 October 2025. 1theK is a distribution channel operated within the Kakao Entertainment group, and the official description carries no producer, featured artist or album credits beyond the channel’s standard boilerplate. No parent album or EP is named alongside it.

Watching from outside Korea

임수 is the artist’s name in Hangul. Keeping the original spelling alongside the romanised name helps distinguish the artist from similarly named acts in OSEYO KOREA’s K-POP coverage.

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