From Ashes to Light, ATEEZ’s second full-length Japanese album, released September 2025. A good entry point to a group whose career runs the opposite way round to most.

Built abroad first

ATEEZ debuted in 2018 under KQ Entertainment, a small company with none of the broadcast leverage the majors have at home. What they did instead was tour — early, constantly, and in places Korean rookie groups did not usually go. The international audience arrived years before the domestic one caught up, which is unusual enough in this industry to have become part of how the group is described. It also shaped what they are: a live act first, built for rooms rather than television studios.

About this release

“Ash” comes from the Japanese album Ashes to Light, published 17 September 2025 through KQ Entertainment. Three more ATEEZ videos, from the GOLDEN HOUR series, are posted on this board.

Watching from outside Korea

Groups from smaller agencies often have the most interesting career shapes, because nothing about the path was handed to them.

→ Every ATEEZ (에이티즈) video on Oseyo Korea

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