A first digital single from a group who named themselves after a perceptual disorder. Alice in Wonderland syndrome is a real condition, and it is a genuinely good name for a pop act.

The name

Alice in Wonderland syndrome is a neurological condition in which the size of objects, or of one’s own body, is perceived incorrectly — rooms stretching, hands appearing enormous. It is associated with migraine and most often reported in children. As a concept for a debut it does a lot of work in two words: distortion, unreliable perception, something familiar going wrong. Korean groups pick names like this deliberately, because a name that carries a concept saves the first year of explaining what the group is supposed to be.

About this release

“Deep Dive” is Alice Syndrome’s first digital single, published 25 July 2026 on the group’s own channel. At 2 minutes 22 it is one of the shortest videos on this board, and it has passed 1.5 million views.

Watching from outside Korea

A first single is the only release a group gets to make before anyone has an opinion about them. They are often the most interesting thing in a discography.

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